Consultancy Services

The Sponsorship Unit^® provides major corporations and government bodies with strategic advice, planning, evaluation, project management and training relating to all aspects of Sponsorship.

Planning for Profit through Sponsorship

We, at TSU, provide a comprehensive Sponsorship, Marketing and Communications planning service to help sponsors and sponsees define objectives and deliver tangible results through: increased sales, creation of merchandising and sampling programs, initiating cross promotions, maximising media coverage, and improving staff morale.

Assessment & Response to those Unsolicited Sponsorship Proposals

If you don’t have the time to assess and reject all the unsolicited sponsorship requests/proposals received by your company:

Our processing system provides a seamless service. We will assess all sponsorship requests, provide written assessments when required and reject unwanted sponsorship proposals on your stationery. All proposals are turned around within 48 hours, and we provide full reporting.

Post Evaluating Your Sponsorships

TSU’s methods deliver world’s best practice, and demonstrate Return on Investment and consumer attitudinal and behavioural change. We use conclusive data, not guesses, which provides accountability through documenting return on sponsorship investment. This is done by measuring sales effectiveness, consumer attitudes and media exposure. Our method provides a cost benefit analysis and comparison to national benchmarks, and compares the media returns to conventional advertising. The evaluation concludes with a comprehensive list of recommendations to ensure maximum benefit is derived from sponsorship programs.

Sponsorship Processing Re-Engineering

The Sponsorship Unit^® will:

- Perform Audits and Reviews

- Formulate Policy and Strategy

- Design Internal Sponsorship Guidelines and Manuals

- Develop Sponsorship Public Guidelines

Sponsorships Managed by TSU Have Achieved

- 1400% Return on Investment

- 8% Market Share Growth

- Incremental Sales

- Staff Productivity Improvement

- Increased Brand Awareness

- Attitudinal and Behavioural Change

- Image Improvement

The Sponsorship Unit^® can act on your behalf and save you thousands on sponsorship purchases and programs.

Our team has extensive knowledge of market movements and will ensure the best price and result is achieved.

To meet with an Account Manager